This week’s flex comes courtesy of @softlaunchfeelings, who realized she was giving away too much vulnerability for free. After her last breakup (the third one with the same guy), she decided to turn her emotional bandwidth into a business plan.
“I was always the ‘therapist friend’… until I realized I wasn’t getting paid,” she explains in a 3-minute reel featuring soft piano, faux candid eye contact, and the phrase ‘my boundaries are now premium content’ written in cursive over a beige gradient.
She now offers a sliding-scale subscription service called “HeartWork™”, where followers can choose between:
- $9/month: Daily affirmation videos and access to the “Crying But Empowered” group chat
- $29/month: Weekly tarot readings delivered by voice memo
- $99/month: Custom breakup playlists and personalized voice notes that say “You deserve better” with conviction
For $200 a month, you get one phone call where she pretends to be your ex’s emotionally mature replacement. “It’s healing,” one subscriber commented. “I haven’t texted him in two whole weeks.”
And while some may critique the commodification of connection, we say: monetize your glow-up, sis. The ROI on emotional boundaries is unmatched.