This glossary exists to help you navigate the curated chaos of influencer-speak — one buzzword at a time. Whether you’re doomscrolling, hate-liking, or just wondering what the hell a soft launch is, this one’s for you.
🔤 Glossary of Influencer Bullshit™ (A–Z)
Authentic
Adjective. Heavily filtered. Strategically vulnerable. Sometimes sponsored.
“Just being authentic — here’s my morning breakdown and affiliate link.”
Boss Babe
Noun. A woman who sells empowerment and leggings simultaneously.
“She’s not part of a pyramid scheme. She’s a boss babe.”
Collab
Noun/Verb. A brand deal or paid shoutout dressed up as friendship.
“So excited to collab with this collagen powder company that saved my soul.”
Content
Noun. Any life event, tragedy, or bowel movement that can be posted online.
“My grandma died, but at least it’s content.”
Digital Cleanse
Noun. Logging off Instagram for 24 hours to reset your algorithm karma.
“I’m on a digital cleanse but still checking my story views.”
Doing the Work
Verb. Reading two self-help books and posting about it like you survived Everest.
“I’m doing the work. Also, I sell healing crystals now.”
Embodied
Adjective. Vaguely spiritual term used when someone wants to sound deep without saying anything.
“I’m feeling embodied AF today — and also launching my masterclass.”
Energy Exchange
Noun. Payment, but make it woo. Often used to justify charging $333 for a PDF.
“This isn’t a fee. It’s an energy exchange.”
Glow Up
Noun. A transformation, real or filtered, that must be documented at all costs.
“This isn’t just a glow up. It’s a sponsored journey.”
High-Vibe Space
Noun. Any location with white furniture and passive-aggressive spiritual energy.
“Please only bring positive thoughts into this high-vibe space.”
Manifesting
Verb. Wishing for stuff while hashtagging it into existence.
“Just manifesting six figures while wearing this $1200 sweatsuit.”
Shadowbanned
Verb. The influencer’s version of “my dog ate my homework.”
“Sorry guys, I think I’m shadowbanned 😭”
Soft Launch
Noun. Sneak-peeking a new relationship without officially revealing it.
“He’s in the photo, but cropped at the jawline. Soft launch secured.”
Stan
Verb. To be an overzealous fan, often ironically.
“We stan a queen who monetizes her healing journey.”
Vibes
Noun. Nothing. Literally nothing.
“Vibes were off” = I can’t explain it, but I’m definitely blaming someone.”
If we missed a term, manifest its presence in our inbox. We might feature it next time — or just sell it as a candle scent.