Jul 29, 2025 | Fauxthenticity, Jesus Is My Influencer
Once upon a time, we went to church on Sundays and sinned the rest of the week in peace. Now? We’re witnessing the rise of the Christian Influencer™ — a hybrid species of fashion blogger, prosperity preacher, and algorithmically sanctified life coach. They pray with...
Jul 29, 2025 | Blessed & Brainless, Fauxthenticity
Ever scroll through a post and feel like you’re reading a foreign language that somehow smells like essential oils and narcissism? You’re not alone. This glossary exists to help you navigate the curated chaos of influencer-speak — one buzzword at a time. Whether...
Jul 25, 2025 | Fauxthenticity, Flex of the Week
Somewhere between the fourth crying selfie and the fifth discount code, she found healing. This week’s flex comes courtesy of @soulglow_liv, who bravely opened up to her 480k followers about her deep inner work in a sponsored post for Ardor Flame, a boutique candle...
Jul 18, 2025 | Fauxthenticity, Flex of the Week, Hollow Health
This week’s flex comes from @crystalcalmdani, who gave a tearful room tour of her new 8-bedroom “manifestation portal” just six months after launching her $4,444 “Energetic Alignment Accelerator” group coaching program. “This isn’t just a house. It’s a vibration. A...
Jul 4, 2025 | Fauxthenticity, Flex of the Week, Influencer Emergencies
When @innerlight.liv posted a raw, unfiltered video of herself crying in her car, her followers responded with concern. So naturally, she turned it into a product launch. “I used to hide my emotions. But now I monetize them. You can too.” The video series, titled...