Jul 29, 2025 | Crypto & Clout
Welcome to the grindset gospel, where waking up at 4 a.m. to journal about passive income is considered self-care. This is where Crypto meets Clout — a lawless zone of DM pitch decks, borrowed Lambos, and investment advice from guys who haven’t paid taxes since high...
Jul 29, 2025 | Fauxthenticity, Jesus Is My Influencer
Once upon a time, we went to church on Sundays and sinned the rest of the week in peace. Now? We’re witnessing the rise of the Christian Influencer™ — a hybrid species of fashion blogger, prosperity preacher, and algorithmically sanctified life coach. They pray with...
Jul 29, 2025 | Blessed & Brainless, Fauxthenticity
Ever scroll through a post and feel like you’re reading a foreign language that somehow smells like essential oils and narcissism? You’re not alone. This glossary exists to help you navigate the curated chaos of influencer-speak — one buzzword at a time. Whether...
Jul 25, 2025 | Fauxthenticity, Flex of the Week
Somewhere between the fourth crying selfie and the fifth discount code, she found healing. This week’s flex comes courtesy of @soulglow_liv, who bravely opened up to her 480k followers about her deep inner work in a sponsored post for Ardor Flame, a boutique candle...
Jul 18, 2025 | Fauxthenticity, Flex of the Week, Hollow Health
This week’s flex comes from @crystalcalmdani, who gave a tearful room tour of her new 8-bedroom “manifestation portal” just six months after launching her $4,444 “Energetic Alignment Accelerator” group coaching program. “This isn’t just a house. It’s a vibration. A...
Jul 14, 2025 | Hollow Practices, Sponsored by Regret
This week’s flex comes from @mysticmaddie444, who pulled a full Celtic Cross to decide whether or not to respond to a 1 a.m. “u up?” text from her situationship. The outcome card? The Fool. “Spirit told me to leap,” she wrote, just before texting back, “come thru 🐍.”...
Jul 11, 2025 | Flex of the Week, Hollow Health, Sponsored by Regret
After attending one weekend retreat in Sedona, @rooted.rachael returned with a new aura, new vocabulary, and a firm belief that her friends were “not aligned with her frequency.” “I realized they were mirrors… and I no longer wanted to see myself in anyone who wasn’t...
Jul 4, 2025 | Fauxthenticity, Flex of the Week, Influencer Emergencies
When @innerlight.liv posted a raw, unfiltered video of herself crying in her car, her followers responded with concern. So naturally, she turned it into a product launch. “I used to hide my emotions. But now I monetize them. You can too.” The video series, titled...
Jun 27, 2025 | Flex of the Week, Monetized Intimacy
This week’s flex comes courtesy of @softlaunchfeelings, who realized she was giving away too much vulnerability for free. After her last breakup (the third one with the same guy), she decided to turn her emotional bandwidth into a business plan. “I was always the...
Jun 20, 2025 | Flex of the Week, Monetized Intimacy
There’s performance art, and then there’s the monetized spiritual gaze of @sacred.seductress, who earned 4,000 new subscribers in a single night just by recording a 3-minute ASMR-style video where she whispered “I see you” on loop while maintaining piercing eye...